Are press releases still relevant for SEO? And is it a good idea to pay for press release distribution services? Like a ton of other great SEO questions, this doesn't come with an easy answer. To understand press releases - and whether you should care - let's explore the history of the press release. Let's see how it has been overused (if not abused) for SEO purposes Banner Design and the correct methods on what you can do to use it effectively today. What is a press release? Any dictionary will tell you that a press release is an official statement giving information to Banner Design journalists about a significant event. The purpose of a press release is to inform journalists about this event, in the hope that it will be featured on a reputable news platform. Here is an example of a successful press release from Apple. Are press releases still good for SEO? Why do companies send press releases? Many reasons: To build a reputation.
To gain media coverage. To control a crisis - publishing your side of the story first is beneficial when things go wrong. With technology catching up, companies Banner Design have gained a new reason to send out press releases. This is to gain links from reputable news sites. And, therefore, boost SEO. A (brief) history of press releases for SEO Like anything used to boost SEO success, press release links are off to a great start. And then came the abuse. Learning links Banner Design from new top sites could help rank, people started writing all kinds of press releases. Even during irrelevant events like hiring new employees or changing their carpet color. (True story. I seriously saw this one!) All the spam led to Google noticing and starting to penalize sites that spread those links. The result? Newswire sites no longer follow links. So yes, you can still get links from press releases. But since Banner Design these will be unfollowed links, they won't do anything to boost your SEO. Advertising Continue reading below Here's what Google's John Mueller had to say about it. “So we try to ignore links from things like press releases because we know that usually companies put out the press releases themselves. So all links are basically placed by themselves.
But if these links happen and they exist, you don't have to worry because you can't really take them all back. I just wouldn't rely on press releases as a strategy for building links to a website because like I said, most of us ignore them. Are press releases still Banner Design relevant? The short answer? Yes. In fact, there are a ton of examples of successful press releases to inspire you (we'll get to that in a bit). However, the most important consideration is why you are sending a press release. Is it for: Telling people about a big event your company is having to come check it out? Announce the release of a new product? Are you drawing attention to your brand? Prevent a crisis from Banner Design exploding? Advertising Continue reading below If so, go ahead and write that press release! But if you're doing it to get links to your new site, stop right away. Even if the "newswire" links to you, the link won't do anything to help you on Google's SERPs.