Genesis Motor America is sponsoring an Coinbase User List online cooking show produced by Tastemade that will give viewers a way to buy ingredients from Amazon Fresh, the e-commerce company’s grocery delivery service. Each episode of Coinbase User List the five-part “Origins” series, which this week started streaming on Taste made’s YouTube and Facebook channels, profiles a chef who shows how to cook a dish from their culture and traditions, according to an announcement emailed to Mobile Marketer.
Before recording the series, Genesis, Coinbase User List Tastemade and Amazon Advertising built a custom culinary space at Tastemade Studios outfitted with Amazon’s smart home technology, including its connected oven and Echo Show 8 display. Amazon Advertising, the company’s ad sales unit, also created a virtual showroom for Genesis that Coinbase User List gives viewers a way to learn more about its vehicles and “Origins” series. Doubling down on video streaming content designed for social sites, Tastemade worked with the “Origins” chefs to create 10 short videos to stream on Facebook, Instagram and Pinterest. The videos include a “How-to” series showing the chef making a simplified recipe while demonstrating proper cooking methods,
And a series called “Art of Plating” that offers tips on how to craft meals so they look like they were served in a restaurant, per the announcement. Coinbase User List Genesis, the luxury vehicle unit of Hyundai Motor Group, aims to reach high-end consumers with its sponsorship of a cooking show that also lets people order ingredients from Amazon’s grocery delivery service. The vehicle maker wants viewers to associate its brand with chic design and smart technology, as the videos were shot in a sleek kitchen studio equipped with Amazon smart home tech that responds to voice commands.