The strategic map of a business is responsible for explaining, in a summarized way, the important performance measures of an organization. Basically it is a representation of the strategic planning of your company. This tool is part of the Balanced Clipping Path Service Scorecard (BSC) methodology, which was developed by professors at Harvard Business School in 1992, when they perceived the need for a more innovative model of business evaluation and performance.
The main interest of a document like this is to illustrate how each area is responsible for achieving certain company objectives, so that the entire team can visualize their role within the corporation in an integrated manner. This tool is very effective as it manages to bring together three of the main elements of good management: focus, synergy and control. It is also through the strategic map that companies such as Volkswagen and the Federal Justice have managed to achieve important results in the managerial field. Check below the main steps so you can build a strategy map in a practical way! 1. Choose a main objective This step is related to the values, mission and vision of your company. In an organizational culture, these points are important when guiding your team in the way of solving problems, in the construction of action proposals and in internal communication .
The topic "main objective" or "key objective" should contain what the goal will be to achieve it and how long it should take. 2. Determine the value propositions Value propositions are important to make explicit how responsible they can be for helping you achieve the key objective. You must choose between three: improve total cost; lead in products; or build customer loyalty . 3. Define financial strategies