Said they would rather watch a short video than an infographic or article. So it's certain now: long text emails are out of fashion. Video is the new king. In this article, we'll learn the ins and outs of the skillful and impactful use of video in email marketing. We'll also talk about how to embed videos in emails so they immediately grab attention. Plus, we'll see how popular brands are using video email marketing to stay on top of their game. Content the benefits of using videos in emails things to consider when making a video how to insert a video into an email examples of video content in emails the benefits of using videos in emails making a video takes a lot of work: you have to put together a team, summon a muse to create an interesting concept
Write a script, find the right equipment, then shoot hundreds of scenes, choose the best ones and put them together in a plot of 60 seconds. So company mailing list what do you get in return? For starters, it brings higher click-through rate, open rate, and conversion rate. Using video in an email is an invitation to click the play button. It grabs the recipient's attention and creates intrigue. If you use videos, it takes a lot less time to get your point across compared to creating a ton of text-based educational content. Facts and figures say it all. Let's start with the most exciting:
The return on investment. Marketers are asked every year if video gives them a positive return on investment, and they are increasingly saying yes. Video king stats most marketers agree that video gives them a positive rpeople watch videos every day, and there's no reason not to get into the game. 78% of marketers say video has directly helped them increase their sales. Interestingly enough, the coronavirus pandemic has blown up the video industry. 47% of marketers and business owners said video marketing has become a necessity